Digital Ad Campaigns
One of the most powerful forms of advertising today is the digital ad campaign. I’m sure you’ve seen many ads at the front end of a video you watched online. And we know you’ve seen plenty of ads while reading articles from your favorite sites. This is digital advertising. But it’s so much more robust than the common video or well-placed ad on a website. Digital advertising can enable you to target customers like no other medium. Two examples of the power of digital advertising include Geo-fencing and Geo-recency.
- Geo-fencing is when you define a physical location where you want your potential customers to get your ads.
- Geo-recency is when those people who are in those geographical areas leave and you re-target them up to a certain number of miles outside of those zones.
These are just two examples of the power of digital ad campaigns. Shoot us an email and we’d love to come out and talk about adding a digital component to your campaign.